I read Franklin Foer’s Facebook’s War on Free Will the Guardian’s “Long read” for Tuesday 19 September 2017.
He recapped a familiar argument: you are Facebook’s product. But when he hit “data science” I turned up my sensors. He says, “There’s a whole discipline, data science, to guide the writing and revision of algorithms”. Then he picks up on Cameron Marlow, “the former head of Facebook’s data science team”:
Facebook has a team, poached from academia, to conduct experiments on users. It’s a statistician’s sexiest dream – some of the largest data sets in human history, the ability to run trials on mathematically meaningful cohorts. … Marlow said, “we have a microscope that not only lets us examine social behaviour at a very fine level that we’ve never been able to see before, but allows us to run experiments that millions of users are exposed to.”
The point the experimentalists miss is that the experiment is directed towards outcomes already. The ethics are, at least, sensitive. Continue reading