In “Introduction to Mass Communication,” I’d like to see more discussions about how personal communications can easily become mass communication because the Web has hyperlinked everything. Students should explore the changing models of mass communications – how int he past, content used to be broadcast to the masses, and would then be shared person-to-person. Today, content is often shared person-to-person first, to be followed by dissemination to the masses. Why? How?
In “Human Communication,” I want to see the students dive down into the intricacies of how relationships created and maintained using social media are different than those that are solely face-to-face. How does social media enhance or degrade these relationships?
In “Visual Communication,” the students should understand the visual impact of content on the Web. How did we go from fancy, tricked out websites being a best practice to something as plain and boring as Twitter? How and why did the banner ad die? Why, when asked if there were ads on Google, did one teenager at the Web 2.0 Summit say, “no – are there supposed to be?”
In “Digital Skills and Information Gathering,” how do you differentiate between what’s fact and fiction online any more? How many sources are need to verify? What’s the definition of a source? How do you use tools like Wikipedia and other social media as breadcrumbs to find more credible sources?
When I took “Media Writing,” I learned the AP Stylebook and how to write press releases. Students should absolutely still learn these skills. But, they should also learn how to write like a human being, in a conversational tone, not as a public relations machine. They should learn what a good blog post looks and sounds like. They should learn how to take a key message and put it into their own words, into their own writing style instead of conforming to a style guide.
“Media Law” should still involve a LOT of discussion of past cases and legal precedents, an exploration of the First Amendment, thorough reviews of the Pentagon Papers trial and other landmark cases. But, there should also be a lot of “what if?” questions that tackle today’s social media landscape that hasn’t, in a lot of cases, gone through the legal rigor that other media has. Let’s study Cybersquatting cases like LaRussa vs. Twitter, Inc. – let’s discuss the impacts of cases like that that don’t have a long legal history, but will surely help define the environment in which these students are going to be working.
I’d rename “International Communication” to be “Global Communication,” and I’d focus not just on the differences in communication styles between Western and Eastern countries, Asian cultures and Hispanic cultures, but on how it’s just as easy to communicate with someone 10,000 miles away as it is with your next door neighbor. I’d have my students study the differences in how Americans communicate with each other online vs. how Eastern countries do it. Do the basic communications differences that apply in face-to-face communication apply online too? If not, why?
In “Communication Ethics,” this class would bring up discussions about attribution in an online, shareable communications environment. How do the old rules of copyright and intellectual property apply? Do they apply? What about basic human interactions – if you ignore someone who sends a DM on Twitter, is that akin to ignoring someone who reaches out to shake your hand? Where’s the line between criticizing the service your receive from a company on Twitter and attacking the person? If I say,”I think @comcastcares is an idiot who doesn’t know which way is up, am I attacking Comcast or am I attacking Frank Eliason? Note: Frank is awesome 
I would also add a class on “Principles of Customer Service” and make “Creative Writing” a prerequisite as well. You see, social media shouldn’t be a class – it’s interwoven throughout a lot of classes. And this isn’t just for communication classes, this would apply to political science majors (Barack Obama’s campaign anyone?), economics majors (how has the ability to share data globally and instantaneously impacted the speed at which the market changes?), sociology (how has social media changed the way families and friends communicate with one another?).
from “Rethinking Public Relations Education” by sradick on 11/20/2009
governingpeople.comA much longer excerpt than I usually feel comfortable reposting, but this is a great illustration of curriculum redesign for digital/academic literacy.
